Services
We provide a range of services on an individual client basis:
-
Strategic Marketing Planning and Communication
-
Fine-tuning your visitor winery's or tasting room's atmosphere
-
Brand identity development: analysis, creating, re-tuning, refining, strategic positioning
-
Marketing plans for new and existing Wineries
-
Marketing Campaigns
-
Wine Naming and slogan
-
Label and packaging design
-
Wine pricing strategies
-
Market management strategies
-
Media relations strategies
-
Wine Marketing seminar
Wine marketing is the communication of your branding, and managing your brand identity throughout your sales channels to effectively reach and convey your identity's messages to your customers. A well-defined, cohesive, relevant brand identity is the foundation of marketing; without it you are just spending dollars.
Wine Companies are throwing away their profits on advertising that is wrong for their business. We will re-invent your strategic message so that it maximizes the ROI for your business and target market.
Establishing a wine image is extremely important and vital decision. The label design, colour, size and style all contribute to the image of your wine. The image of your wine is as important as its quality in establishing your position in the market place. Your image once set should be reflected in all form of advertising and promotion.
Web Marketing
Marketing your website to promote your wine brand is as vital today as merchandizing your wines correctly. The internet is vital way to communicate with your customers and colleagues.
Wine Community experts can assist you with:
-
Website concept and development
-
E-commerce strategy
-
E-mail campaigns
-
On-line newsletters
-
Website analysis
-
Banner and panel advertising
-
Search engine, portal, and directory strategy
-
Push marketing (RSS, podcasts)
-
Newsgroup, blog, and discussion group marketing
-
Wine club development
-
Brand identity analysis and creation (stylish newsletter, brochures, sales wine catalogue, postcard, business card…)
-
Launch of Wine Blog
-
Cluster of digital ecosystem network (You Tube, Ning, Second Life...)
-
Internet Wine Marketing Seminar, Workshops
|
